Privacy information
This information covers visits to Smaklig's UK editorial website and messages you choose to send to hello@smaklig.app. The separate Smaklig app has its own privacy information for accounts and product features.
Who is responsible
Smaklig Labs AB (Swedish company registration number 559598-8022), Kungsgatan 64, 111 22 Stockholm, Sweden, is responsible for this site. Alexander Eriksson is the company's contact person for the UK site. Email hello@smaklig.app about your information or to exercise a right. No data protection officer has been appointed at present.
What happens when you visit
Your browser sends technical request information to our hosting provider, Vercel. This can include your IP address, the page or image requested, the time, browser information and security signals. The information is used to deliver the site, maintain availability and address faults or misuse. The editorial website does not ask you to create an account or submit a contact form.
Cookies and measurement
We only measure visits if you agree. On your first visit a notice asks whether you accept analytics. Nothing is loaded unless you choose "Accept all". If you choose "Decline all" or make no choice, no analytics script runs and no analytics cookie is set. If you accept, we use two services. Google Analytics 4 sets the cookies _ga and _ga_DMKNP4EYZ1, which last up to two years, to count visits and see which guides are read. It works out an approximate location (country, region and city) from your IP address but does not store the IP address. We have switched off Google signals and ad personalisation, and advertising storage stays refused. Vercel Web Analytics counts page views without third-party cookies; Vercel says it identifies a visit with a hash of the request that is discarded after 24 hours. Both services also receive the address of the page you came from, and Vercel receives the addresses of the pages you view on this site. For the page you arrive on, we remove extra parameters from the page address before anything is sent: Google Analytics receives only "utm_" campaign tags and the address of the site you came from without its query, and Vercel receives the page address without parameters. If you then open another page on this site, the address of the page you arrived on, including any parameters, may be passed on as the previous page. Your choice is stored in your browser's local storage, not in a cookie, and is not sent to us. You can change it at any time with "Cookie settings" at the foot of every page. If you withdraw, measurement stops straight away on the open page and in other open tabs, and the Google Analytics cookies are deleted. Our hosting provider may apply a strictly necessary security check to protect the site against automated abuse.
Why information is used
We process technical request information to deliver pages and keep the website secure, and we read and reply to emails you choose to send. For both, we rely on our legitimate interests in running a reliable, safe website and in answering enquiries. Email is optional, but a return address is needed for a reply. You do not have to provide information merely to read a guide. If you accept analytics, we use the resulting statistics to understand which guides are useful and to improve the site. The lawful basis for this is your consent, which you can withdraw at any time under "Cookie settings"; withdrawing does not affect measurement that took place before.
If you email us
The contact link opens your email application; the website itself does not collect your message. An email you send can contain your address, any name, message and attachments. We use it to investigate or reply to editorial, accessibility or privacy enquiries. Please do not send identity documents, payment details or sensitive health information for an editorial question. Messages arrive in our Zoho Mail mailbox hosted in the EU. They are not forwarded, and only the company contact person reads them.
Who receives information and where
Vercel processes technical site requests on our behalf. If you accept analytics, Google Ireland Limited processes the usage data on our behalf as our processor under Google's data processing terms, which we have accepted. We have not enabled sharing of this data with Google to improve its own products and services; with our agreement, Google may use aggregated, de-identified data from this site's measurement for benchmarking and modelling. Google may transfer the data to Google LLC in the United States; such transfers rely on the UK Extension to the EU–US Data Privacy Framework or on standard contractual clauses. Vercel processes the Web Analytics statistics on our behalf. Email to hello@smaklig.app is hosted by Zoho in the EU. Smaklig Labs AB is in Sweden, which the UK recognises as providing adequate protection. Vercel is a US provider, and its data processing addendum contains UK transfer terms for transfers to which they apply. Links to retailers and sources open other websites, whose own privacy information applies.
How long information is kept
Vercel keeps runtime logs for this site for 30 days. We delete emails and related enquiries 12 months after the last message in the conversation, unless we need them longer for a legal claim. Google Analytics keeps detailed event data for 2 months and user-level data for 14 months after a visitor's most recent activity; aggregated reports are not affected by these limits. Its cookies last up to two years unless you delete them or withdraw consent. Vercel keeps Web Analytics statistics for at least 12 months and says it may keep them longer. Your consent choice stays in your browser until you change it or clear your browser's storage.
Your information and your rights
Depending on the information and lawful basis, you may request access, correction, erasure or restriction and, where applicable, data portability. Email hello@smaklig.app; we may need to verify that the information is yours before responding. You can raise a concern with the UK Information Commissioner's Office.
Objecting to processing
We rely on legitimate interests for the uses described above. You may object by emailing hello@smaklig.app and identifying the use. We will then stop that processing unless we can demonstrate a compelling legitimate ground or need the information for legal claims. Measurement with Google Analytics and Vercel Web Analytics is based on consent rather than legitimate interests: to stop it, choose "Decline all" under "Cookie settings".
Read the UK government guide to data protection rights
Smaklig Labs AB · Company registration no. 559598-8022 · Registered office: Danderyd, Sweden
Postal address: Kungsgatan 64, 111 22 Stockholm, Sweden