Founder & CEO
Alexander Eriksson
Named author of Smaklig’s UK meal-planning guides. His byline identifies editorial responsibility, not a clinical qualification or food-safety review.
About Smaklig UK
Plan the dinners, check the cupboard, write the shopping list. Smaklig UK brings those everyday steps together in guides for households in the United Kingdom.
The team
These are roles at Smaklig Labs AB, a Swedish company. They do not mean that each person has reviewed every UK guide.
Co-founder & CFO
Hans Hammar
Works on Smaklig’s company finance and business planning. His company role is separate from the individual UK guide byline.
Co-founder & CMO
Pernilla Nilsson
Works on communication and how Smaklig presents food and health. The UK guides do not claim a personal review by her unless one is documented.
British shopping context, clear assumptions
Our editorial examples focus on UK supermarkets and household shopping decisions. We distinguish store formats, delivery areas and membership conditions where they matter. An example pack size is an assumption unless a dated source identifies an actual product. A useful meal plan does not need a made-up basket price.
A Swedish company, writing for UK readers
Smaklig UK is published by Smaklig Labs AB, based in Sweden. Our UK guides are written in British English for the UK context; this does not mean that we have a UK office or have personally tested every supermarket service.
Examples you can inspect
The guides explain meals, portions and ingredient quantities so that you can check the shopping list against the plan. They use AI assistance and have not been kitchen-tested. They are general editorial examples, not personalised medical, nutrition or allergy advice.
Retailer guides are editorial
A guide about a supermarket is not an integration with that supermarket, a live stock check or a service that sends your shopping list to its checkout. Check current products, prices, labels and local availability directly with the retailer.